Sharing kindness — on World Kindness Day

On World Kindness Day, Voya Financial wants to share the message of kindness reflected in eight-year-old Lily Allison’s book on anti-bullying, BE KIND, Silly: A Child’s Quest for a Kinder World.


Beginning today, Voya will match the next 1,000 purchases of BE KIND, Silly by purchasing 1,000 additional copies of the book that will be distributed to schools across the United States in 2020.  Purchase BE KIND, Silly — and have Voya match your purchase.


Voya was fortunate to meet Lily earlier this year — when we made her dream come true.  She had participated in Voya’s Invest in Something Special social media campaign in 2017, which encouraged Special Olympics athletes to share their aspirations beyond sport.  Lily’s goal was “to be brave and sing like Mandy Harvey, who has my rare disease – and have a play date!”  Watch Lily’s video.


Mandy rose to fame in 2017 on America’s Got Talent, as a finalist who earned the Golden Buzzer from Simon Cowell.  The exchange between Simon and Mandy, who lost her hearing in college due to Ehlers-Danlos syndrome (EDS), as she sang the song Try has been viewed more than 38 million times.


Given that Mandy’s music and message are aligned with Voya’s focus on serving people with disabilities and their caregivers, which is reflected in the Voya Cares program, Mandy and Voya formed a relationship.  When we shared Lily’s post with Mandy, she immediately said she wanted to meet Lily. 


In August, Voya made Lily’s surprise play date with Mandy a reality.  Denver’s ABC7 captured the magic moment as it happened — under the guise that they were at Lily’s home to interview her about BE KIND, Silly.


Links to the news piece on the meeting — and a touching video that Voya created, covering the meeting and a dramatic climb that Lily and Mandy made to the top of Colorado’s Arapahoe Basin, 12,500 feet above sea level — are posted on Voya’s World Kindness Day page.


Also posted on the page is the music video for the song This Time.  The themes of the song are people working together, being innovative to move through barriers as a team, and people of various abilities helping each other.  These themes are very much aligned with Voya’s culture — our commitment to diversity, inclusion and equality for everyone — and the Voya Cares program.


On this World Kindness Day, Voya is proud to share the optimistic message of kindness reflected in Lily’s book.  Help us share the kindness by purchasing BE KIND, Silly and we will match your purchase (up to 1,000 books), distributing copies to schools across the United States.